The Ted Stevens Olympic and Amateur Sports Act is a United States law (codified at 36 U.S.C. Sec. 220501 et seq. of the United States Code) that charters and grants monopoly status to the United States Olympic Committee, and specifies requirements for its member national governing bodies for individual sports.
Minefield or Mint? Endorsement deals come thick and fast for college athletes, as NCAA floodgates open. BY Khristopher J. Brooks July 29, 2021 MONEYWATCH
The NCAA must now let student athletes profit from their own images, setting up enforcement headaches. The NCAA bans payment to induce athletes to pick a school or to reward specific performances.
The NCAA faces the hurdle of drawing a line between legitimate endorsement deals and those of prohibited compensation arrangements designed to look legitimate. These complex rights deals can hinge on several variables, and the value of an athlete’s image may be tied to athletic success that’s not supposed to be directly rewarded.