FTC Updates Endorsement Guides 2022 Part I
FTC Updates Endorsement Guides 2022 Part I The Federal Trade Commission (“FTC”) approved a request for public comment related to updating its Guides Concerning the Use of Endorsements and Testimonials in Advertising. These are better known as the “Endorsement Guides” or just the “Guides.” The current version of the Guides can be found at 16 […]
Data Protection & Copyright Law
Globally, non-profits, NGOs, and environmental advocacy organizations are expanding scientific data collection while combining this data with data from third parties. Data scientists increasingly find themselves applying creative thought the the selection of tools and instruments, calibration of those instruments, and the process and selection of data to measure. This combined data is then used […]
Arts, Entertainment, Media and Advertising Law News – Protecting Furniture Design Keeps Getting Harder
Herman Miller, Inc. – a leading furniture brand and purveyor of the iconic Eames Chair Design – suffered a loss at US Trademark Trial and Appeal Board (TTAB) in its bid to protect as “trade dress” the design of the chair. The case involves a well-known chair design dating from the 1940’s, by designers Ray […]
AM Days/AFFILIATE SUMMIT WEST 21
TRAFFICKING IN TRUST: HOW TO ENHANCE AFFILAITE ENGAGEMENT Attendees will learn best practices, strategies, and tactics from a seasoned legal professional who works with businesses and regulators at the federal and state levels. We will break down the how, when, where, and what of disclosers and disclaimers as well as recent developments in privacy law […]
Social Media Advertising Tools And User Consent: What Are The Requirements?
Share on facebook Share on twitter Share on linkedin Perhaps you’ve seen them, those television and radio ads that talk about the “creepy” nature of some adverting on the Internet that follows consumers across their social media. According to Pew Research, most Americans believe their online activities are being tracked and monitored. The fact is, […]
What Is Cyberlaw?
On November 13, I had the honor of providing a lecture on Cyberlaw to students at the Boston College Law School. Virtually, of course. I had been asked to talk about trends in Cyberlaw with a specific focus on issues related to intellectual property. So what is Cyberlaw? Simply put, it is the “Rules of […]
Does My Business Need A “Button” To Comply With The CCPA’s Do Not Sell Rule?
Share on facebook Share on twitter Share on linkedin The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 and went into effect in 2020. Among many concerns about the ability of small businesses to comply with obligations imposed by the CCPA is the requirement that a company allow Californians to access the information […]
Tips for a Successful & Legal Influencer Marketing Campaign
Share on facebook Share on twitter Share on linkedin On September 25, 2017, I gave a presentation at Influencer Marketing Days in NY on how to avoid unnecessary legal risks when using Influencer Marketing. As most marketing professionals know, media consumption is moving from traditional outlets to other platforms. Explosive growth for social media and […]
Advanced Issues in Contracts for Interior Designers
Share on facebook Share on twitter Share on linkedin Every business transaction is governed by contract law, even if the parties don’t realize it. Despite the overwhelming role it plays in our lives, contract law can be incredibly difficult to understand. Successful Interior Designers know how to manage the legal needs of the business while […]
Trends in Digital Marketing
Share on facebook Share on twitter Share on linkedin Digital Healthcare Continues to Evolve Widespread distribution of digital communications technology (phone, tablets, ultra-portable laptops, gaming devices) has changed the nature of marketing. However, medical practices and other healthcare providers are reluctant to use digital marketing techniques. While most industries move away from the distribution of […]